Friday, June 22, 2012

Importance of Logo Design in Building a Brand Image

A professionally and creatively designed logo can do wonder in building your brand image. On contrary, an unprofessional logo design can destroy the image of your brand. It’s a very important part of your brand building that you cannot compromise with. Your business is recognized by your brand value and the logo is the basic element used in creating a brand image. Creating a unique and attractive logo needs a lot of consideration, design skills, hard work, and creativity.  A professional logo must reflect a strong corporate image as well as the marketing message to audiences.

Monday, June 4, 2012

5 Things that Destroy Graphic Designer’s Creativity

As a graphic designer, you must have come to a point when your creative skills stopped working. We are talking about that particular moment when you try so hard yet you can’t come up with creative ideas. Every graphic designer has to encounter this disappointing feeling at least once in his life time.
In graphic designing, creativity makes the difference. Research tells us that there are some factors that harm the creativity of graphic designer. It is very important to know those harmful factors, so that they can be overcome in order to retain the creative aptitude of graphic designers. We’ve put together a list of the five top threats to your graphic design skills.