One look at a logo and a certain brand comes to mind - this is the identity that it collectively portrays to the people in order for them to easily remember the name. More often than not, it is the logo that most people remember and not the name; that is why it is very important to have a logo that strikes the person down to the core.
This is a very important tool to have because the market has been very competitive. Almost every year, or almost every season as a matter of fact, a new company would rise up and challenge those who are at the top. Their tenure might be brief, just a quick taste of what it means to be known all throughout the world, but after that it goes downhill. It takes to create a logo design, and that may be the reason why most of the brands do not last as much.
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| Brand Identity Design |
