Digital Marketing – Doing Business Digitally!

Digitization has touched our lives in every way possible. We encounter digital content all the time, on the phone, while working on computers and the internet. However, our business models are yet to make adaptations to the same. The importance of digital marketing can be realized from the fact that it is all set to replace the conventional marketing strategies. Although, there is a generation of people who believe in the conventional paper based methods of marketing and promotion but for the generation who have seen and grown with internet and mobile phones will laud the effectiveness of this technology. 

Hire Digital Agency

What is Digital Marketing?

The success and popularity of digital marketing can be attributed to the fact it is easy, focused  flexible and practical. The diversity of benefits that this technology offers makes it a one stop shop for all needs. Besides this, it is a two sided sword which has a lot to offer to the companies and customers alike. The most common forms of Digital Marketing are: 

1) Internet banner ads

2) Blogs

3) Pay-per-click (PPC) advertising

4) Email marketing

5) Mobile marketing 

6) Online video content

7) Websites and SEO content

8) Social media marketing 

9) This list is not exhaustive and only covers the most commonly used digital marketing methods.

10) How is Digital marketing better?

The most significant facet of any business activity is the investment required. This is particularly striking in cases where a strategy is on a trial basis, and there is no sure shot profit generation from it. Digital marketing is highly affordable and at low costs reaches out to a larger audience. Consider the case of a social media campaign. Running such a campaign on Facebook or Twitter will not cost even a quarter of the investment required for a television advertisement.

Besides the low budget requirements, these methods can be easily managed. Responses of the target customers can be tracked in real time, and the old fashioned, time consuming customer survey programs, are no longer required. 

Why Hire a Digital Agency?

This question is as indispensable as the question “What is the need to market businesses?” This is an extremely critical issue if yours is a product or service based business. Once you have a service or product that has to be marketed, the next step forward is to put a marketing plan in place. Although, you can handle a digital marketing campaign on your own, but outsourcing can certainly help. An agency can assist in a number of ways – 

1) Outsourcing the entire project with another firm will be cheaper than hiring a team of employees for the same purpose.

2) These firms expertise in digital marketing and some background and understanding of the market can be particularly useful.

3) The issue with most media based marketing campaigns is that it lacks precision. 

The crux of the matter is that a dollar invested in the digital market doubles it for your business. This is the age of digitization, and if the businesses of today fail to adopt these new methods of marketing, it might just lag behind in this ever evolving competitive world.